A Study on the Customer Services and Quality for the Banking Sector in the Sultanate of Oman

Abstract

This paper has gone through the customer services and quality offered to customer through bank branches in Sultanate of Oman. Most of the customers not satisfy with the services which has provided in the banking branches. The main objectives are evaluate, improving customer experience in term of satisfaction, determine how the customer services influence the business improvement, and explore the accurate method to offered high quality of services to customer. The quantitative and qualitative approach has utilized to collect the required data. There were four keys of the limitation if this paper. The final result of this paper, customers upset about the services which offered to them through bank branches and banks need to improve by utilizing the latest technology.