Promoting help seeking among veteran households: Associations between exposure to multiple types of health messages and intentions to utilize related public health hotlines

Abstract

This study presents preliminary evidence that exposure to different health campaigns enhance intentions to seek help from telephone hotlines among Veteran households. Data were collected from telephone surveys (N = 8,756) conducted with both Veteran (n = 3,904), and for comparison, non-Veteran households (n = 4,852). Cox proportional hazard models were used to identify associations between message exposure variables (“type” or “number”) with a high intent to use different hotlines (e.g., suicide prevention, domestic violence). As the number of types of messages an individual was exposed to increased, reported high intent for hotline use also increased. This remained significant across hotline type and for both Veteran and non-Veterans households. Results underscore the need for further research on dissemination strategies of public messaging and their impact on health behavior among Veteran populations.