Improving the front end of innovation: The case of mobile commerce services

Abstract

This paper builds on an earlier publication [1] where an Interactive Assessment, namely ‘The Mobile (M) Concept Assessment Instrument’ was proposed to assist with defining and evaluating m-Commerce (mobile) services in the early stages of creation (i.e. the innovative stages). The paper begins by proving a background to the research problem along with a brief overview of the M-Concept Assessment Instrument. This is followed by a description of the instruments implementation within two real-world m-Commerce organizations. This includes a description of the participant’s interaction with and use of the instrument. The paper then concludes with the results of the instruments implementation and its overall impact on the process for creating m-Commerce services.