Perceived quality and craftsmanship—common terminology proposal for automotive world with guidance of Kansei Engineering

Abstract

Globalized world and heavy competition conditions require customer oriented product designs. Especially, the manufacturers are forced to do their designs for their customers in the automotive sector by the increased competition. Understanding and upgrading the customer’s perception about the quality of vehicle will allow automotive manufacturers to proceed in the competition environmental. Generally perceived quality can be defined as consumer’s opinion of a product’s (or a brand’s) ability to fulfill his or her expectations. Kansei Engineering is a method for translating feelings and impressions into new design solutions and precise technical parameters. This study aimed to propose a common terminology for automotive world with guidance of KE.