Strategic corporate social responsibility and value creation: A study of multinational enterprises in Mexico

Abstract

This paper examines the conditions under which corporate social responsibility (CSR) is related to value creation in the multinational enterprise (MNE). Following prior work by Burke and Logsdon (1996), we examine the relationship of centrality, appropriability, proactivity, visibility, and voluntarism to value creation. The results of a survey of 111 MNEs in Mexico suggest that centrality, visibility, and voluntarism are related to value creation. © 2009 Gabler-Verlag.