Is MDM the route to the Holy Grail?

Abstract

The author reflects on master data management (MDM) and its usefulness to organizations. He emphasizes that MDM promises to provide organizations with the ability to integrate, analyse and exploit the value of key data assets. He cites the customer relationship management (CRM) in the 1990s which failed in providing a single view of customers. He affirms to regard such management systems as business strategies rather than IT initiatives in order not to commit mistakes again this time with MDM.