Abstract
In the era of Internet, mobile technologies and social networks, the wine tourism sector has much to gain from increased information exposure. Especially for wine enterprises, creating a point of diversity through a unique and attractive story about their company,...
Cite
CITATION STYLE
APA
Bonarou, C., Tsartas, P., & Sarantakou, E. (2019). E-Storytelling and Wine Tourism Branding: Insights from the “Wine Roads of Northern Greece.” In Wine Tourism Destination Management and Marketing (pp. 77–98). Springer International Publishing. https://doi.org/10.1007/978-3-030-00437-8_7
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