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Safilo Group, Italy — From licensee to licensor

  • Holzmüller H
  • Lobin D
  • Rossetti D
Gabler Verlag, (2004), 339-354
DOI: 10.1007/978-3-663-10034-8_26
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Abstract

The Safilo trademark was established in 1934 when the Tabacchi family purchased the first Italian industrial plant, producing lenses and frames, founded in 1878 in Calalzo di Cadore. In 1964 the Santa Maria di Sala plant was opened to produce acetate frames in...

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Holzmüller, H. H., Lobin, D., & Rossetti, D. (2004). Safilo Group, Italy — From licensee to licensor. In Fallstudien zum Internationalen Management (pp. 339–354). Gabler Verlag. https://doi.org/10.1007/978-3-663-10034-8_26

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