Effect of Competitive Strategies on Organization Performance in Relation to Sugar Industry in Kenya

Abstract

This paper takes a theoretical examination on issues and concepts of Competitive strategies and how these strategies affect organization performance in general and how it can be applied in sugar industry. Competitive strategies are; cost leadership, product differentiation and focus; the effect of performance in terms of profit increase, reduction in customer complaints, reduction in operational costs and increase in market share. The study looked at the performance of sugar industry in the world and how competitive strategies can be used for better performance of sugar industry. The purpose of the study was examining the applicability of competitive strategies in sugar industry. Desktop analysis methodology was used through meta-analysis. From the reviewed literature, it revealed that organizations that use competitive strategies realize better performance than those that doesn't. This study is relevant to the policy makers for decision making, and it is also important to the researchers as it provides a platform for further studies. It is relevant for the managers as they can apply competitive strategies in sugar manufacturing firms. It also provides a chance to the managers of different sugar manufacturing firms to compare their performance with other countries that perform relatively better in sugar sector. The study recommends that sugar manufacturing firms should use competitive strategies in order to realize better performance. In conclusion, from the reviewed literature through meta-analysis, competitive strategies have a positive impact on performance of an organization.