Competitiveness of Toraja Specialty Coffee in the Global Market: Porter s Diamond Model

Abstract

From 2017 to 2020, there has been a notable increase in Indonesia s coffee exports. This expansion can be closely linked to the diplomatic efforts undertaken by the government. Research on the export competitiveness of Toraja coffee in the global market has not been widely found. The aim of this study is to understand the competitiveness of Toraja coffee in the global market based on its competitive advantages and to identify the factors that may influence the performance of Toraja coffee s export competitiveness in the global market. This research, we use Porter s Diamond Model s four dimensions to identify crucial development indicators to enhance the competitiveness of Toraja specialty coffee. The most recent data used in this study, which used secondary sources and a descriptive methodology, from 2018-2021. According to the data source of literature review which was publications from the Scopus database founded 25 document results with keywords: Toraja and coffee, processed by VOSviewer software, researchers finding that Toraja coffee relating to the competitiveness in the global market need to be explore more. The result of this research indicates that Toraja specialty coffee production is a superior product and provides the long-term well-being of the people of South Sulawesi.