University website quality ranking using logarithmic fuzzy preference programming

Abstract

The current tight competition in developing University websites forces developers to create better products that meet users needs and convinient. There are at least two factors representing university websites; accessibility and usability. We test three criteria of accessibility and usability that are called stickiness, backlink, and web page loading time. Usability and accessibility are closely related to subjective user judgments. Human judgment cannot be valid. Thus the use of fuzzy numbers are expected to provide solutions in calculating the results. In this research, the question of usability is a multi criteria decision-making problem that is caused by its complex structure. We use the Logarithmic Fuzzy Preference Programming (LFPP) method, which is a refinement of the Fuzzy Analytical Hierarchy Process method, to solve this problem. This research aims to re- assess the rank of five Indonesian university websites. Based on LFPP method, we obtain that the equation of model gets high consistency of the set priority matching to fuzzy pairwise comparison matrix of three selection criteria. The calculation results show that stickiness is the most significant factor that affects the quality of the websites.