Neo-nomadic Culture as a Territorial Brand for ‘Authentic’ Tourism Development in Kazakhstan

Abstract

The article explores the concept of neo-nomadic culture as a territorial brand for ‘authentic’ Kazakhstan’s tourism development. Using a qualitative methodology based on two case studies of eco-cultural tours, the article examines stakeholders’ perceptions of authenticity of several heritage dimensions of nomadic culture and how these perceptions intersect with the notion of ‘terroir’. The article argues that constructing ‘authentic’ tourism products and experiences based on contemporary Kazakhstani nomadic culture and traditions enables local stakeholders to reaffirm their territorial and cultural identities in the post-Soviet era and fosters international recognition of authentic eco-cultural tourism practices among similar tourism destinations in Central Asia.