Survey and Challenges of Mining Customer Data Sets to Enhance Customer Relationship Management

  • M.Nasr R
  • Nagaty S
  • B. Senousy M
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Abstract

… managing relationships with customers. New trends in customer relationship management –… One of them is social customer relationship management –sCRM-. The major problem here …

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M.Nasr, R., Nagaty, S., & B. Senousy, M. (2014). Survey and Challenges of Mining Customer Data Sets to Enhance Customer Relationship Management. International Journal of Computer Applications, 107(13), 34–40. https://doi.org/10.5120/18814-0404

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