Exploring Upcoming Theories for BMI Research: Enlightening the Dark Side of the Moon

Abstract

Creativity in research occurs by looking at the same phenomenon through new eyes, that is, different perspectives can be uncovered through novel theoretical lenses. Thirty additional theories with potential for future research in exploring multiple aspects of business models are presented in this chapter. These theories, however, lead a niche existence in management science compared to the ones introduced in Chap. 3. The sections are structured similar to Chap. 3 by introducing each of the 30 theories separately and then highlighting avenues for future research. This approach contributes to business model research in exploring how scholars can profit by drawing on a broader array of theories. Analysing business models in management science seems like a paradigm shift in which new perspectives are needed to explore the phenomenon. This chapter provides a comprehensive foundation for this end.