Converging Technologies: Multimedia and Gaming Simulations

Abstract

The model-supported case study, also called a “Management Flight Simulator” (MFS), is now being established as a tool to facilitate experiential learning with undergraduate and postgraduate management students, and managers within learning organisations. Existing Management Flight Simulators provide user-friendly reports and graphical representations of historical data. They also make use of sophisticated quantitative databases and models, but they lack “soft” data. Managers rarely make decisions without actually looking at the problem for themselves. Using multimedia MFS, students are able to interrogate and make observations using electronic-based media. Furthermore, multimedia MFS allow students in distance learning environments to experience “team” learning activities. The benefits and limitations that multimedia technology brings to gaming simulations are discussed. A prototype multimedia MFS has been developed to investigate the scope and nature of user interaction with the software application. A traditional production/distribution game (called “The Beer Game”) has been developed into a computer simulation, with a multimedia interface designed within guidelines for HCI good practice. Animations, video, voiceovers and hypertext are used in a number of different contexts: Explaining how to play the game, playing a role in the game as a member of a “team”, and the post-game debriefing on what has been learned in playing the game. The design and functionality of the software is described. Finally, future challenges for the next generation of multimedia gaming simulations in management education are discussed. © 1995, Walter de Gruyter. All rights reserved.