WASPAS Method for Defining a Content Creator

Abstract

In the era of the Industrial Revolution 4.0, social media is very influential in marketing company products, therefore companies interested in using social media need the role of content creators and employees. This is because the selection of prospective employees for content creators is still manual, and the selection of employees who are still related to family leads to an objective selection. Information technology and decision support systems need to be used as a tool to determine the selection of quality content creation staff using the WASPAS method, a combination of the WSM and WPM methods. By assigning weights to each criterion and then conducting a ranking evaluation process, this method can be used to solve the "multi-criteria decision making" problem. The result of this research is to find content creators who meet the standards of the WASPAS analysis method.