Skip to main content
Conference ProceedingsOPEN ACCESS

The Influence of Social Media Marketing on Brand Trust of Indonesian Frozen Food Products During Covid-19 Pandemic

  • Primaskara E
  • Hurriyati R
  • Hendrayati H
  • et al.
Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (2021) 187
DOI: 10.2991/aebmr.k.210831.062
N/ACitations
Citations of this article
45Readers
Mendeley users who have this article in their library.

Abstract

… one-time purchase of Indonesian frozen food products in the Covid-19 pandemic. The data … Brand acts as a media to lower the risk perceived by customer and it occurs along with the … The state of global pandemic of Covid-19 has affected the food and beverage industries in …

Cite

CITATION STYLE

APA

Primaskara, E. A., Hurriyati, R., Hendrayati, H., & Koeswandi, T. A. L. (2021). The Influence of Social Media Marketing on Brand Trust of Indonesian Frozen Food Products During Covid-19 Pandemic. In Proceedings of the 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (Vol. 187). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.062

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free