TOTAL QUALITY MANAGEMENT AS A PHILOSOPHY TO IMPROVE THE PERFORMANCE OF THE ACADEMIC ORGANIZATION

Abstract

Purpose: The purpose of this study is to examine the role of total quality management as a philosophy for improvement in the academic organization, as it represents a necessary trend in developing the activities of many organizations in the light of globalization and the challenges that these organizations face, in order to bring about fundamental developments, and the use of that philosophy as an effective means towards customer satisfaction and meeting his requirements. Theoretical framework: Total quality management is regarded as one of the contemporary concepts that concentrates on a set of administrative principles; if it has been applied in organization, it will succeed in achieving quality. Design/Methodology/Approach: To achieve the objectives of the study, a questionnaire of 60-item has been used. The sample comprised 65 academic staff members from various parts of the organization. According to the purpose of the study, two main hypotheses were formulated. A set of statistical method of spss vr.24. has been used. Findings: It is concluded that supporting and adopting the total quality will be fruitful as a successful business philosophy for the continuity by creating appropriate requirements and conditions. Research/Practical/Social Implications: Establishing the desire towards change by following the best by individuals and adopting stimulus programs that reinforce their ability to realize cognitive new ness. Originality/Value: The value of the study is that the organization's interest in the social aspect and its adoption confirms the organization's adaptation to the requirements of society.