Abstract
Current literature about idea contests has emphasized individuals' motives for joining volunteer idea contests. However, explanation of why people stay or leave in the long run is rare. We identify factors that motivate users to participate repeatedly to sequential online idea contests. The research setting consists of three idea contests carried out by Swarovski, Austria. We accompanied Swarovski during the conceptualization of the idea contests, implementation and post processing activities. We distributed a questionnaire to participants (N= 117) to get insights about their motivation to participate, their experiences in the contest and willingness to participate again. Results not only highlight the importance of pre-contest expectations, but also the importance of the experiences made in previous contests such as the user's perceived fairness. © 2013 Springer-Verlag Berlin Heidelberg.
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Richter, S., Perkmann Berger, S., Koch, G., & Füller, J. (2013). Online idea contests: Identifying factors for user retention. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8029 LNCS, pp. 76–85). Springer Verlag. https://doi.org/10.1007/978-3-642-39371-6_9
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