Fiedler applies a type of measurement for his study on “Reputation Management in Different Stakeholder Groups”. Fiedler uses an innovative approach to scrutinize the components of corporate reputation and its effects on stakeholder commitment and to analyze the differences that occur between various stakeholder groups: he combines stakeholder theory with social network theory and thus takes into account the power of word-of-mouth communication. Based on his findings, “tailored reputation management strategies” can be derived.
CITATION STYLE
Fiedler, L. (2011). Reputation Management in Different Stakeholder Groups. In Management for Professionals (Vol. Part F381, pp. 127–149). Springer Nature. https://doi.org/10.1007/978-3-642-19266-1_13
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