In this chapter, the Japanese word “kawaii will be discussed instead of “cute” because the Japanese do not use the English word “cuteness” or “cute” in their conversation or in written form and “kawaii” is the closest word to “cute.”.
CITATION STYLE
Marcus, A., Kurosu, M., Ma, X., & Hashizume, A. (2017). Cuteness in Japan. In Springer Series on Cultural Computing (pp. 33–61). Springer. https://doi.org/10.1007/978-3-319-61961-3_2
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