Market entry barriers are crucial environmental factors that influence firms to make market entry decisions. While the importance of barriers differs depending on the market and the type of product being marketed, their impact in international markets has continued to increase during the last decade. This paper discusses the importance and implications of ten major market entry barriers in international markets for firms from developing countries.
CITATION STYLE
Karakaya, F., & Stahl, M. J. (2015). Global Barriers to Market Entry for Developing Country Businesses. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 208–212). Springer Nature. https://doi.org/10.1007/978-3-319-17323-8_51
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