Social media in marketing communications: A synthesis of successful strategies for the digital generation

Adeola, O., Hinson, R. E., & Evans, O. (2019). Social media in marketing communications: A synthesis of successful strategies for the digital generation. In Digital Transformation in Business and Society: Theory and Cases (pp. 61–81). Springer International Publishing. https://doi.org/10.1007/978-3-030-08277-2_4