SEVEN “RIGHTS” OF LOGISTICS

Abstract

For many years, logistics management was viewed as a necessary evil. That is, logistics activities had were needed for a manufacturing or retail firm to stay in business, but these activities were not seen as “strategic. As logistics managers sought to make the value-added contribution of logistics more visible to upper management, the “seven rights” of logistics were coined and publicized. The seven rights are, to deliver the right product, in the right quantity and the right condition, to the right place at the right time for the right customer at the right price. These seven rights highlighted the importance of moving and storing materials in an efficient, timely, and reliable manner. The seven rights also linked logistics to the key strategic objectives of cost competitiveness, quality, flexibility, and delivery. The seven rights demonstrate that logistic activities provided the foundation for high levels of customer satisfaction.