Enhancing science content on Indian television: Status, issues and way forward

Abstract

Media, in particular television, significantly influence the public sphere and construct what constitutes our common sense in the modern world. If we desire science and technology to be part of culture, then science needs to be present on television as a routine. On this premise and drawing from the international experiences and empirical studies on science on television, particularly in Europe, this chapter argues that in addition to regulation various measures are required in contemporary scenario to enhance airtime for science in India.