Research on the Marketing Strategy of Rural Characteristic Tourism Based on the Analysis of Big Data

Abstract

In recent years, the influence of rural tourism on tourism has become more and more important and has attracted the attention of everyone, but because of its own development constraints, the development of rural tourism is slow. There are other problems that remain. However, according to big data analysis, rural tourism has its advantages and characteristics, the most important of which is to understand these advantages and characteristics scientifically, and to solve the problems encountered in the development calmly[1].