Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium

  • Schüz M
N/ACitations
Citations of this article
54Readers
Mendeley users who have this article in their library.

Abstract

There are many reasons to reconsider the terms “corporate responsibility” and “sustainability”. Despite their infl ationary use, there is still no convincing concept, which combines these terms. This paper, for the fi rst time, presents a holistic model of “Sustainable Corporate Responsibility” (SCR) mirroring all its different scopes in space and time. It outlines a philosophically founded introduction into the terms of “corporate responsibility” and “sustainability” and how they are interlinked. It, furthermore, emphasises a holistic understanding for what and to whom one should take on responsibility: In order to realise sustainable success in business economic, social and ecologic responsibility has to be taken equally into consideration. The model describes the possible ramifi cations of SCR constructions, highlighting typical company-profi les and, eventually, allowing better comparability. This way, best practice can be determined and highlighted more comprehensively.

Cite

CITATION STYLE

APA

Schüz, M. (2012). Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium. Central European Business Review, 1(2), 7–15. https://doi.org/10.18267/j.cebr.12

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free