Engaging students learning process in business management: A case study of activity-based teaching in hospitality marketing class

Abstract

The study evaluated the accounts of hospitality marketing students todetermine the impact of activity-based teaching on the learning processand learning outcomes. The qualitative study involved interviews of 36students from 2 hospitality marketing classes, which were analyzed usingtypology and logical analysis. The results showed that activity-basedteaching can deliver academic lessons, skills and competencies, andpersonal lessons. Activity-based teaching supported active knowledgebuilding, problem resolution skills and work preparedness of students.Continuous application of the method can lead to broader and greateroutcomes for students and hospitality and tourism education in general.