PREDICTING ECO-LABELED PRODUCT BUYING BEHAVIOR IN AN EMERGING ECONOMY THROUGH AN EXTENSION OF THEORY OF PLANNED BEHAVIOR

1Citations
Citations of this article
34Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Purpose: This research attempts to explore the determinants of eco-labeled product buying behavior by extending the theory of planned behavior (TPB). Theoretical framework: To build a comprehensive predicting model, environmental knowledge, perceived value, environmental concern, product knowledge, self-efficacy, consumer guilt, and eco-labeling are added to the traditional TPB. Method: The proposed conceptual model was tested by conducting a questionnaire survey on consumers in an emerging economy. The partial least square-based structural equation modeling was used to analyze the data. Results and conclusion: The results showed that product knowledge moderates the relationship between subjective norms and eco-labeled product buying intention. The results also reveal that attitude, perceived behavioral control, and subjective norm mediate the association between environmental concern and eco-labeled product buying intention. In addition to TPB constructs, consumer guilt, eco-labeling, perceived value, self-efficacy, and environmental knowledge significantly affect buying intention. Originality/value: The current research addresses the research gap by empirically examining the in-depth effects, and the underlying mechanism of eco-label informed green purchase and its acceptance in Malaysian perspectives.

Cite

CITATION STYLE

APA

Alam, S. S., Ho, Y. H., Ahmed, S., & Lin, C. Y. (2024). PREDICTING ECO-LABELED PRODUCT BUYING BEHAVIOR IN AN EMERGING ECONOMY THROUGH AN EXTENSION OF THEORY OF PLANNED BEHAVIOR. Revista de Gestao Social e Ambiental, 18(9). https://doi.org/10.24857/rgsa.v18n9-039

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free