How to Prescribe Information: Health Education Without Health Anxiety and Nocebo Effects

Abstract

While we are focused on the literal interpretations of our health education, various thought associations and consequently emotions arise and can change our mood, behavior, and even psychoneuroimmunoligic responses into unhealthy ones. In other words, we are trying to figure out how to sufficiently enlighten our community without blinding it by excessive light. In this chapter, we will briefly discuss the complexities of health education and how to formulate the informational interventions on the basis of biosemiotics. (PsycINFO Database Record (c) 2019 APA, all rights reserved)