Survey and analysis about satisfaction, use and consumption of public television in Spain. The age gap

Abstract

Introduction. The digital impact on the audiovisual sector has transformed public television. In fact, the still incipient development of television for Smartphones, Tablets and future mobile platforms is revolutionising the world of audiovisual production, broadcasting, advertising, marketing and interaction with users. This is particularly relevant in Spain where, in December 2017, the number of mobile lines exceeded 51.5 million (Fundación Telefónica (2018) La Sociedad Digital en España 2017), and where 86% of young people own a Smartphone, which they use as a reference device for instant messaging (81.7%), access to social networks (77.5%), music consumption (65.2%) and streaming videos (52.2) (We Are Social and Hootsuite, 2018). Methodology: Considering this scenario, we have conducted a survey, with support from the Qualtrics platform, to investigate three essential aspects: 1. Whether or not there is a correlation between the use of a certain type of device with which television is watched and the degree of satisfaction with public television; 2. What is the content of public television that most attracts young audiences; 3. To what extent the contents of public television offered on social networks are followed, if they are followed in a special way, by young people. Results: The article collects and analyses the results of this survey.