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Management of Electronic Word of Mouth Communication for Culinary Products on Instagram

  • Hamdan Y
  • Ratnasari A
  • Sofyan A
Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) (2022) 658
DOI: 10.2991/assehr.k.220407.106
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Abstract

… Second, the process of forming e-WOM begins with information submitted by consumers that contains positive or negative information, and if there is a negative e-WOM message, …

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Hamdan, Y., Ratnasari, A., & Sofyan, A. (2022). Management of Electronic Word of Mouth Communication for Culinary Products on Instagram. In Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) (Vol. 658). Atlantis Press. https://doi.org/10.2991/assehr.k.220407.106

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