In this Chapter, the main characteristics and empirical relevance of a variety of store and non-store retail formats applied in non-food retailing are discussed. Many retailers sell to their consumers through multiple retail formats. This phenomenon, which is referred to as multi-channel retailing, is also discussed in this Chapter.
CITATION STYLE
Retail Formats — Non-Food. (2007). In Strategic Retail Management (pp. 31–51). Gabler. https://doi.org/10.1007/978-3-8349-9272-7_3
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