The quest for adventure: A Tourist's perspective on choosing attractions in Zambales, Philippines

Abstract

This study aimed to determine visitors' perceptions regarding factors in selecting attractions in Zambales. A survey questionnaire was conducted with 120 respondents who visited Zambales' man-made or natural attractions to gather data on their profiles and the factors they consider when selecting attractions. The study analyzed factors such as safety and security, management, cleanliness and sanitation, and ambiance/environment. Additionally, the study investigated whether there was a significant difference in the factors considered in selecting attractions based on respondents' profile variables, including gender, age, civil status, occupation, and monthly income. The descriptive research design was used to describe the problems identified, and data were analyzed using percentages and weighted mean. The research was anchored on the Theory of Travel Decision-Making to examine how tourists perceive their needs and how potential destinations, accommodations, or transport systems can fulfill these needs. The results revealed that respondents' profile variables had a significant impact on the factors they consider when selecting attractions. The study's findings could help attraction managers improve their services and amenities, making them more attractive to visitors. Overall, this study provided valuable insights into understanding the factors that affect visitors' attraction selection in Zambales.