This paper studies how information related to the customer value can be incorporated into the decision on the acceptance of booking requests. Information requirements are derived from the shortcomings of transaction-oriented revenue management and sources of this information are identified in the booking process. Afterwards, information related to customer value is integrated into the network approach of inventory control.
CITATION STYLE
Von Martens, T., & Hilbert, A. (2007). Integration of customer value into revenue management. In Studies in Classification, Data Analysis, and Knowledge Organization (pp. 465–472). Kluwer Academic Publishers. https://doi.org/10.1007/978-3-540-70981-7_53
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