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The Impact of Corporate Social Responsibility and Coprorate Identity Management on Image and Performance: The Case of City Hotels in Klang Valley, Malaysia

  • Abd Aziz N
International Journal of Academic Research in Business and Social Sciences (2020) 10(10)
DOI: 10.6007/ijarbss/v10-i10/7839
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Abstract

… as greater purchase intent among consumers. There are three types of CSR activities: (i) moral/ethical (eg treating employees fairly and acting responsibly toward the environment), (ii) …

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APA

Abd Aziz, N. (2020). The Impact of Corporate Social Responsibility and Coprorate Identity Management on Image and Performance: The Case of City Hotels in Klang Valley, Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(10). https://doi.org/10.6007/ijarbss/v10-i10/7839

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