Kansei Research on User Experience Appeal and Market Value System of Products

Abstract

With the development of Kansei engineering, in order to pursue the users’ Kansei demands, research approaches are increasingly diversified. In this study, we employed CAP research and Kansei analysis techniques, analyzed the market value system and consumers’ design acceptance. Through an effective combination with physical properties of products such as usage, functions, modeling and materials, we can effectively improve the quality and efficiency of product development. The results showed that a product should shift from hardware orientation to the orientation around software and service. The market positioning of a product may change significantly according to the requirements of customers.