Conclusion: The Big Picture

Abstract

You know the old saying, right? If at first you don't succeed…Practice makes perfect, things probably won't always work out the way you expect as you start conducting this methodology, and that's okay. Learn from what happened, what went right, and what went wrong, and move forward. Take what you've done in past studies and apply changes to what you're doing for future studies. Another piece of advice I want you to take to heart is - Always test the test. Let's dive into the big picture of UX optimization.