Another Attitude Towards Multi-Attribute Attitude Theories

Abstract

argues that multi-attribute theories, in spite of their widespread use, are not very successful in predicting behaviour, have flaws in their theoretical foundations, and are usually combined with measurement procedures of questionable validity / a meta-analysis of some 20 studies trying to predict consumer choice is used to support the first criticism / cognitive psychology, especially insights about knowledge representation systems, is used to delineate theoretical flaws / criticism of the measurement procedure is based on arguments from the qualitative/quantitative controversy / closes with suggestions for alternative theoretical models and measurement procedures the "law of multi-attribute market reaction" / the predictive power of multi-attribute attitude theories / the concept of cognitive structure / measurement of cognitive structure (PsycINFO Database Record (c) 2012 APA, all rights reserved). (chapter)