Abstract
When Gordon Bethune took over Continental Airlines in October 1994, he and his close associate Greg Brenneman had little time to overhaul the airline. Net income had plummeted …
Cite
CITATION STYLE
APA
Mayo, A. J., Nohria, N., & Rennella, M. (2009). Gordon Bethune’s Revival of Continental Airlines. In Entrepreneurs, Managers, and Leaders (pp. 173–190). Palgrave Macmillan US. https://doi.org/10.1057/9780230100954_9
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