The approach to services has changed in the last decades: it has developed from viewing services in relation to their intrinsic differences in products to viewing services as processes of value co-creation. This chapter therefore introduces the evolution of this concept based on the early studies that introduced the idea that services could be designed to the latest approaches that frame services. It also includes a discussion of design action in relation to these at three logical levels.
CITATION STYLE
Morelli, N., de Götzen, A., & Simeone, L. (2021). An Approach to Service Design. In Springer Series in Design and Innovation (Vol. 10, pp. 9–26). Springer Nature. https://doi.org/10.1007/978-3-030-56282-3_2
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