Market Research and Predictive Analytics: Using Analytics to Measure Customer and Marketing Behavior in Business Ventures

Miles, D. A. (2017). Market Research and Predictive Analytics: Using Analytics to Measure Customer and Marketing Behavior in Business Ventures. In Analytics, Innovation, and Excellence-Driven Enterprise Sustainability (pp. 77–108). Palgrave Macmillan US. https://doi.org/10.1057/978-1-137-37879-8_4