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Integrated marketing for SMEs in the global marketplace

  • Wright L
  • ul-Haq R
  • Oktemgil M
Journal of Direct, Data and Digital Marketing Practice (2006) 7(3) 216-238
DOI: 10.1057/palgrave.dddmp.4340528
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Abstract

Integrated marketing for SMEs in the global marketplace Len Tiu Wright;ul-Haq, Rehan;Oktemgil, Mehmet Journal of Direct, Data and Digital Marketing Practice; Jan-Mar 2006; 7, 3; ABI/INFORM Global pg. 216

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Wright, L. T., ul-Haq, R., & Oktemgil, M. (2006). Integrated marketing for SMEs in the global marketplace. Journal of Direct, Data and Digital Marketing Practice, 7(3), 216–238. https://doi.org/10.1057/palgrave.dddmp.4340528

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