Measuring Personal Branding in Social Media: Towards an Influence Indication Score

Abstract

The exploding use of social media sites has allowed everyday people to build their own online personal brand, exploiting the social web to promote their strengths and unique qualities. Such passionate individuals make great fits for certain roles in a company as well as in leadership positions. Moreover, for certain positions the ability of candidates to build a strong personal brand and attract a high number of followers is a robust success predictor. In this direction, we propose a new module for assessing candidates’ personal brand strength, based on their social web activity. This module is then integrated in a company-oriented e-recruitment system which automates the candidate pre-screening process and evaluated as part of a pilot scenario.