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The Globalization of New Product Development

  • Kono T
  • Lynn L
Palgrave Macmillan UK, (2007), 79-93
DOI: 10.1057/9780230599383_4
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Kono, T., & Lynn, L. (2007). The Globalization of New Product Development. In Strategic New Product Development for the Global Economy (pp. 79–93). Palgrave Macmillan UK. https://doi.org/10.1057/9780230599383_4

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