The Influence of Price, Service Quality and Relationship Marketing on Patient Satisfaction in the Outpatient Installation of the Haji Hospital, South Sulawesi Province

Abstract

Patient satisfaction is the state a person feels when an activity or outcome matches his expectations. The purpose of this research is to investigate the impact of Price, Service Quality, and Relationship Marketing on Patient Satisfaction in the Outpatient Installation of Haji Hospital, South Sulawesi Province. This sort of research is quantitative and employs an observational, cross-sectional study design. 170 patients from the outpatient department of the Haji Hospital in South Sulawesi Province constituted the sample for this research. Price, service quality, and relationship marketing all had an influence on patient satisfaction at the Outpatient Installation of the Haji Hospital, South Sulawesi Province. The characteristic that has the greatest impact on patient satisfaction in the Outpatient Installation at Haji Hospital, South Sulawesi Province, is Relationship Marketing. It is advised that the hospital's administration create uncomplicated service processes, train personnel to be vigilant and receptive to patients' needs, ensure that physicians are always nice, friendly, and cordial, and strengthen commitment to adhere to visit schedules. If there is a schedule change, the doctor must at least cooperate with the nurse so that the patient is not kept waiting for too long.