Business intelligence model empowering SMEs to make better decisions and enhance their competitive advantage

Abstract

Small and medium-sized businesses (SMEs) typically steer clear of implementing business intelligence (BI) systems because they feel that this sort of modeling is complicated and costly. But the market for business intelligence (BI) has evolved quickly. New opportunities like cloud computing have greatly lowered prices and eventually made it possible to design integrated solutions that are only intended for SMEs. In addition to highlighting the research trends in the sector under investigation, this paper explores the function of business intelligence in enhancing the decision-making process and competitive advantage of SMEs. The research subject has been approached using bibliometric analysis using the R package. The display of the results was done with the aid of Biblioshiny and VOSviewer's bibliometric tools. The study highlighted that SMEs have started integrating Business Intelligence systems. However, a new business model that will combine business analytics and will ensure to SMEs that emerging technologies will not affect them negatively is crucial. Thus, this research proposes the development of a new business model that will be based on Business Intelligence and Technology–organization–environment framework (TOE) framework, which helps SMEs to feel safe with emerging technologies.