The relationship between awareness and behavioural change in the context of the issue of violence against women from the perspective of digital public relations and online events

Abstract

Aim. The research objective is to implement a scale which has been developed for digital public relations, online events and awareness concepts, on persons who participated in 7 different Webinars themed on women and violence, hence to put forward the power of creating any behavioural change in awareness extent of online events in the scope of digital public relations. Methods. For this research study, a scale has been devised based on the online event model designed as per digital public relations. In this context, the survey method, one of the quantitative research methods, has been used. Results. Research findings reveal that the higher online event driven awareness is, the more behavioural changes are in digital public relations; that women, when compared to men, are more responsive to digital public relations applications and have a better level of awareness in comparison; that 18-25 age group is more responsive with a higher level of awareness to digital public relations applications when compared to 26-33 age group; and that parents’ educational background makes no difference in this regard. Conclusions. In light of the research findings, it can be seen that digital public relations applications help to create awareness in terms of online events, and also pave the way for behavioural changes. In this context, it needs highlighting that digital public relations applications should be further improved in particular mat-ters, such as violence against women, in which creating awareness is crucial.