U.S. Spanish-Language television management during the industry's first 50 years

Abstract

Many people were stunned to learn the Spanish-language television network Univision was the highest rated in prime time among all U.S. networks in July 2013, a feat it repeated a year later. Steady growth of its demographic and advertising bases, combined with astute management, has brought success to this dynamic industry sector. However, the boom years were preceded by several decades of formidable challenges and lean periods. This article examines the principal technological, programming, financial and competitive obstacles network management faced from the 1970s to the 2000s, illustrating the variety of fronts on which ethnic-oriented media leaders maneuvered during a period of rapid population growth and industry transformation.