Intrinsic motivational factors for the intention to use adaptive technology: Validation of a causal model

Abstract

In this paper, we propose and validate a model of the 'intention to use' adaptive audio-video guides in a museum setting, extending TAM to include intrinsic motivational factors (involvement, attention) and constructs specific to adaptivity (control, personalization). The results of a PLS analysis ran on the data from 115 subjects show that for adaptive museum guides intention to use is not affected by such traditional construct as perceived ease of use, whereas perceived usefulness and enjoyment play an important role. Also, both personalization and control are causally relevant, the former affecting enjoyment and the latter the perceived usefulness. © Springer-Verlag Berlin Heidelberg 2007.